Building a high-converting sales funnel doesn’t have to mean paying for expensive SaaS tools or cobbling together dozens of plugins.
This resource page lists the best sales funnel builder WordPress plugins — tools we’ve personally used or tested — along with a few powerful non-WordPress options that integrate seamlessly with your site.
Use this list to find the best sales funnel builder for your business goals, whether you’re selling digital products, physical goods, or services.
Why Use a Sales Funnel Builder for WordPress?
A sales funnel builder helps you create guided buyer journeys — from the first opt-in or landing page to checkout and post-purchase upsells.
Using a WordPress-based funnel builder gives you:
- Full control of your data and customer experience
- No recurring SaaS fees
- Seamless integration with your existing website
- Unlimited customization with themes and plugins
If you prefer to stay inside WordPress, the following plugins offer powerful, scalable options for building complete funnels.
Top WordPress Sales Funnel Builder Plugins
1. WP Funnels
Best overall WordPress sales funnel builder (no WooCommerce required)
WP Funnels lets you create high-converting landing pages, sales funnels, and checkout flows in minutes.
It’s one of the most robust all-in-one WordPress solutions for building complete sales funnels to sell your products or services.
The standout feature: it does not require WooCommerce, making it faster and lighter than Woo-dependent options.
Key Features
- Visual drag-and-drop funnel builder
- Built-in checkout & upsell flows
- Analytics and conversion tracking
- Integrates with Stripe, PayPal, and marketing tools
2. Upsell Plugin
Best lightweight alternative for WordPress-only funnels
Upsell Plugin gives you all the tools you need to build WordPress sales funnels without relying on third-party SaaS platforms or extra WooCommerce extensions.
Everything you need — from landing pages to checkout and upsells — is built into one plugin.
Key Features
- Stand-alone funnel system (no WooCommerce)
- Upsell and downsell flows
- One-click order bumps
- Clean, optimized checkout
3. CartFlows
Best for WooCommerce users who want ready-made funnels
CartFlows transforms your WooCommerce store into a powerful sales funnel engine with pre-built funnel templates and one-click upsells.
While CartFlows integrates tightly with WooCommerce (which some users may view as a downside), it remains one of the most feature-rich options for WordPress funnel building.
Key Features
- Pre-designed funnel templates
- One-click upsells & order bumps
- Works natively with WooCommerce
- Great community & tutorials
💡 Related Resource: How to Make a Sales Funnel with WordPress
4. WooFunnels
Best advanced funnel builder for WooCommerce stores
WooFunnels makes it easy to create conversion-optimized landing pages, custom checkouts, and one-click upsells — all within WooCommerce.
If you already use WooCommerce, WooFunnels adds serious marketing power without requiring you to switch platforms.
Key Features
- A/B testing for funnels
- Opt-in, upsell, and thank-you templates
- Customizable checkout layouts
- Deep WooCommerce integration
Non-WordPress Sales Funnel Builders (That Still Integrate with WordPress)
You might be wondering, “Why use a funnel builder outside WordPress?”
Standalone funnel tools like ClickFunnels, Kartra, and SamCart can easily integrate with your WordPress site for maximum flexibility — giving you hosted funnels while still keeping your WordPress blog, pages, and SEO.
1. ClickFunnels
Best standalone drag-and-drop funnel builder
ClickFunnels gives you everything you need to build high-converting funnels fast. Its simple drag-and-drop interface and huge template library make it ideal for marketers who want to skip the tech setup and focus on selling.
Key Features
- Proven funnel templates
- Built-in email automation
- A/B testing and analytics
- 14-day free trial
Try ClickFunnels Free for 14 Days →
2. Kartra
Best all-in-one business platform
Kartra goes beyond funnel building — it’s a complete business platform with integrated CRM, automation, membership sites, and analytics.
If you want one system to run your entire digital business, Kartra is worth a look.
Key Features
- Funnel builder + page designer
- Built-in email & automation tools
- Membership management
- Analytics dashboard
- 14-day trial
3. SamCart
Best checkout-focused funnel builder
SamCart focuses on simplifying the checkout process to boost conversions. It’s ideal if you sell digital products, memberships, or services and want a seamless cart experience.
Key Features
- High-converting checkout pages
- Built-in upsells and order bumps
- Subscription billing & trials
- Analytics dashboard
4. ThriveCart
Best for advanced checkout funnels and one-time pricing
ThriveCart is a checkout-optimized sales funnel platform that lets you create upsells, downsells, and cross-sells with ease.
It’s not a full website builder, but it’s perfect for connecting your WordPress site to a secure, hosted checkout process.
Key Features
- One-time lifetime pricing
- Built-in affiliate management
- Coupon & promotion tools
- Detailed conversion tracking
How to Choose the Best Sales Funnel Builder
When selecting a sales funnel builder for WordPress (or any platform), consider the following:
- Do you want to stay fully in WordPress? Choose WP Funnels or Upsell Plugin.
- Are you already using WooCommerce? CartFlows or WooFunnels integrate directly.
- Do you prefer a hosted platform? ClickFunnels, Kartra, SamCart, or ThriveCart are great SaaS options.
- Do you need automation and CRM tools? Kartra and ClickFunnels provide built-in email and automation.
- Do you want one-time pricing over monthly fees? ThriveCart’s lifetime plan is ideal for that.
Final Thoughts
Whether you build your funnels inside WordPress or use an external platform, the key is choosing a tool that fits your business model, budget, and workflow.
If you want full control and flexibility, WP Funnels or Upsell Plugin are your best WordPress-native options.
If you’d rather have a managed environment with built-in automation, ClickFunnels or Kartra are hard to beat.
Whichever tool you choose, remember — the best sales funnel builder is the one you’ll actually use consistently to capture leads and drive sales.