When a you need a better solution, we build one.
Custom WordPress plugins and business software for the part of your operation no off-the-shelf product does your way. Built properly, documented, owned by you, and with no per-seat license growing every time you hire someone.
You have hit the end of what configuration can do.
The rules are yours alone. Eligibility, pricing or compliance logic no plugin author has ever had to think about.
Somebody has to prove it later. An auditor, a payer or a board needs a record that holds up, not a spreadsheet export.
Per seat pricing has become the problem. The software works, and the licence bill grows every time you hire.
Two more we hear constantly: it has to be captured on a phone where the work happens, and two systems need to agree without anyone retyping between them. If two of these are true, a build usually costs less over three years than the workarounds do.
Configure it, or build it.
Another add on, another integration, another workaround held together by one person who knows the trick. It works, until an update lands or that person leaves.
✕ It breaks in a way nobody can fixOne plugin that does your job, in your words, with the permissions and the record keeping built in. Owned by you, documented, and maintainable by anyone competent.
→ Continue belowWe will tell you which side you are on before you spend anything. Configuration is cheaper than code, and when the Gravity stack fits, that is what we recommend and what we build on a Growth Plan.
Five stages. The riskiest part first.
You see working software early rather than a status report, and you own what comes out of every stage. Scroll through a build.
We write down what it has to do.
Rules, roles, data, reporting and the awkward exceptions nobody documents. Who is allowed to do what, what has to be proven later, and what the system must never let happen. You get the specification whether or not we build it.
The riskiest part gets built first.
Not the easiest, the riskiest. If the whole idea depends on a check in from a phone, a state system accepting your export, or a rule nobody can quite articulate, that is what we prove in the first weeks.
Delivered in milestones you can use.
Written as a proper plugin in version control, not snippets pasted into a theme that the next update eats. Your staff test real cases as each milestone lands, so the thing that ships is the thing they will actually use.
Then we try to break it.
Permissions, validation, logging, backups and a rollback path. After that we attack it the way a tired employee on a cracked phone in bad signal will attack it, because that is who uses it at 6am.
Documented, and in your name.
The repository, the documentation, an admin walkthrough and the licence keys. Plus a support window, and a plan afterwards if you would rather we kept it current than hand it to someone internally.
Software we built, and what it replaced.
The visit verification system is the one we can show. Caregivers were checking in through a per person subscription, and the agency needed the record on its own site.
Caregivers check in and out at the point of care from a phone, visits are verified against the schedule, and records export in the format the payer requires.
It is yours in a way a subscription never is.
This is the whole argument for building rather than renting, so it goes in the agreement, not just on a page.
Which one is you?
Most people are the middle one, so that is what is showing. Pick another and the option below changes.
We know the problem. We cannot yet say what the software should do.
We want the build, the site it lives on, and someone keeping both current.
It is well understood, and we have someone internally who will own it after.
The build, the site it lives on, and the upkeep afterwards on one monthly fee. This is where most clients land, because custom software is never finished: rules change, PHP updates, and someone has to keep it current.
Pick the one that matches how sure you are.
Thirty minutes. Tell us the part of the business software has never fit, and we will say whether it is a build or a workflow.
Half a day with the people who do the work, and a written specification you keep whether or not we build it.
You already know what needs building. Choose a plan and we will have your scope session booked this week.
No. Most of our work sits in WordPress because that is where the client’s site and users already are, but a build can be a standalone application with WordPress as the front door, or no WordPress at all.
No. The Gravity stack covers a lot of workflow ground fast, and when it fits we use it. When the rules, the data model or the proof requirements outgrow it, we write the plugin instead. The EVV system is an example of the second.
You do, on final payment, including the repository. We keep generic patterns and internal libraries, never your logic.
Custom code needs maintenance like anything else. We test against new versions and patch it, on a plan, a maintenance agreement, or a quoted update.
Yes, and that is why we hand over a documented repository. Several of our builds are maintained by an internal team after launch.
It depends on the rules and the integrations. The riskiest part works early, so you learn fast whether the idea holds.
Quoted after scope, never before. If we misjudged it, that is ours.
If configuration would do the job, we say so and build that instead.
Repository, documentation and licences, all in your name.
You talk to the developer writing the code.