Do you use your mobile phone to browse the web, look up info on businesses, research products and services, or read email?
Did you know, 53% of adult cell phone owners use it to access the Internet?
And the reason the majority of adult cell phone owners use their mobile phone to access the Internet is because it’s more convenient to use and they always carry it with them everywhere they go (Source: Pew Research Center).
Now an important question, is your website mobile friendly?
To find out, view your website on a smartphone or tablet, how does it look?
Is the site small and hard to read like the screenshot on the left? Or does it adjust to provide a clear easy viewing and navigating experience (image on the right)?
Why should you have a mobile friendly website?
Bottom line: A bad mobile experience can cost you customers!
- 57% would not recommend a business with a mobile site. (Compuware)
- 40% have turned to a competitor after a bad mobile experience. (Compuware)
- 79% prefer mobile sites for product review. (Adobe Mobile Experience Survey)
- 63% prefer them for purchasing. (eMarketer)
- 50% of mobile searches lead to a purchase. (Lightspeed Research)
When considering mobile you have two options:
1. Responsive design, which is the process of designing the site so that it automatically adjust based on the screen size of the device being used to view your website. With responsive design, content and layouts are rearranged to provide easy viewing.
2. Mobile design, this is the process of developing a completely separate website, just for mobile devices. Now, often times, mobile does not include tablets, but always smartphones. Mobile websites enable you to deliver just the information the consumer wants, or that you want them to have.
What should you do?
My recommendation is to go with Responsive Design. It offers a more complete solution without the extra maintenance.
It will additionally ensure that all of your content is viewable and easily accessible.
But don’t take my word for it. Grab your smartphone and visit the two sites below, which one do you like better?
It will appear to be more expensive upfront to go with the responsive design, but it’s a one time fee, whereas the Mobile Design requires an upfront fee and a yearly hosting fee. And possibly a monthly fee if you need regular updates.
Your Next Step:
Find out if we can make your site mobile responsive.